PROJECT Southdale Center
LOCATION Edina, Minnesota,
PROJECT COMPLETION DATE 11/7/2012
ARCHITECT JP2 Architects
ASSOCIATED ARCHITECT
OWNER/CLIENT Simon Property Group
CONTRACTOR Krauss Anderson
PHOTOGRAPHER Corey Gaffer
DESIGN TEAM Jamie Pett, Gordon Godat, John Hutch, Phil James, Dana Tharrett, Becky Bass, Tenille Jordan
SUMMARY DESCRIPTION OF PROJECT:
Discussions for a renovation on the Southdale Center commenced for multiple reasons. Originally an 800,000 square foot center anchored by Daytons and Walgreens, through a number of incongruent additions and modifications, the center evolved over the years to a 4 level, 1.3 million square foot mall, creating inefficient circulation and space planning. The center also fell on tougher times as nearby giant ‘Mall of America’, as well as other competition, eclipsed it in the marketplace. One anchor closed its doors in 2004, further deteriorating the center’s market share. In addition, the age of the center posited it as ‘the place your grandparents shopped’, and left it feeling ‘downscale’ from the competition. Some older portions of the center included very dated finishes and furnishings, while some areas were newer but not coordinated. The overall effect was disjointed. The renovation redresses the center’s decline, creating a revitalized center that is at once the core civic gathering place for Edina, and a re-energized regional shopping destination, with a fresh and cohesive design. The development team worked closely with the City of Edina to re-plan pedestrian connections and site sidewalks, as well as mass transit locations like the relocation of a bus stop hub on the site. Site identity and signage was fully upgraded, ‘advertising’ the new look of the center. Each of the center’s main entries was given a fresh new look that also recalled the original Gruen designs, and a new porte-cochere drop off and entry addresses Edina’s harsh winter climate. The renovation also included relocating the center’s food court to a more accessible and integral second floor area under a new skylight. This new 450-seat food court also re-purposed an area of GLA that was badly under-leased. In addition, a new play area attracts parents with younger children. All new interior finishes provide a cohesive, upscale image using a palette of light stone and rich wood millwork. A program of new identity and wayfinding was executed throughout the center, reinforcing the new image. All new energy efficient lighting, energy star equipment, and water saving fixtures in all restrooms contribute to a sustainable approach wherever possible. The overall effect is a revitalized Southdale Center that once again boasts a strong lineup of tenants, appeals to a broad demographic and has reestablished its premier place in the Edina community.
IMAGE CAPTIONS & CREDITS
IMAGE 1 Southdale Center_High Res Ext_Main Entrance Porte Cochere_Corey Gaffer
IMAGE 2 Southdale Center_High Res Int_Main Court_Corey Gaffer
IMAGE 3 Southdale Center_Entrance 03 Tower_Corey Gaffer
IMAGE 4 Southdale Center_Entrance 02 Tower_Corey Gaffer
IMAGE 5 Southdale Center_Macy;'s Court_Corey Gaffer
IMAGE 6 Southdale Center_JCP Court_Corey Gaffer
IMAGE 7 Southdale Center_Food Court_Corey Gaffer
MEDIA FOR DOWNLOAD
Project PDF
Southdale Center
Category
AIA Maryland > Commercial Architecture (AIA Maryland)
Winner Status
- People's Choice
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