PROJECT  CBRE Baltimore

LOCATION  Washington, , 

PROJECT COMPLETION DATE  8/1/2014

ARCHITECT  Gensler

ASSOCIATED ARCHITECT  

OWNER/CLIENT  CBRE

CONTRACTOR  JC Porter

PHOTOGRAPHER  Michael Moran

DESIGN TEAM  Ehren Gaag, Dana Verbosh, Bill Brown, Jody Goodman, Chris Banks, James Camp

SUMMARY DESCRIPTION OF PROJECT:

With help from our design team, commercial real estate giant CBRE now has an inspiring and effective workplace that uses Baltimore’s grid of neighborhoods as an organizing principle. This move not only helps the company connect to the city but also creates an ideal platform for Workplace 360, CBRE’s new workplace strategy that looks at all aspects of how the company works—from space usage to technology integration to personal productivity—to transform the whole into a smarter workplace of the future. The neighborhood grid motif comes into focus the moment you step off the elevators and into CBRE’s lobby. There, the walls feature a relief map of four of Baltimore’s most famous neighborhoods: Federal Hill, Fells Point, Mt. Vernon, and the Inner Harbor. The lobby then opens into is a space known as the heart. As CBRE’s central crossroads, the heart functions much like downtown Baltimore, and its stunning views of the Inner Harbor and central business district reinforce this notion. Within this welcoming gathering spot, you’ll find a concierge station (in lieu of a reception desk), a lounge with various seating options, a café, conference rooms, and two scrum bars that lend themselves to a variety of uses. The neighborhoods, or workplace spaces, flank the heart. There, Workplace 360 is supported by the various types of work settings—low-paneled workstations, glass-fronted offices, huddle rooms, and more scrum bars—which emphasize openness and accessibility. The mere presence of so many work settings aligns with another key to Workplace 360: options. CBRE uses a 100 percent free address system, giving employees the option to find any setting that suits their immediate needs. And it’s all enabled by Wi-Fi supported technologies throughout the space. The net effect for CBRE is a home where culture, place, and technology intermingle to demonstrate the future of workplace strategy.

IMAGE CAPTIONS & CREDITS

IMAGE 1  CBRE Baltimore: Elevator and Lobby. Walls feature a map of Baltimore's four famous neighborhoods: Federal Hill, Fells Point, Mt. Vernon, and the Inner Harbor. ©Michael Moran/OTTO

IMAGE 2  CBRE Baltimore: Concierge Station and Srum Bar. ©Michael Moran/OTTO

IMAGE 3  CBRE Baltimore: Workplace Space - Visible emphasis on collaborations and connections. ©Michael Moran/OTTO

IMAGE 4  CBRE Baltimore: Reception and Relief Map of Baltimore Neighborhoods. ©Michael Moran/OTTO

IMAGE 5  CBRE Baltimore: Conference Room: These views help set an inviting mood, which is important given that the heart is all about welcoming, gathering, and providing impactful moments—all of which underlie Workplace 360. ©Michael Moran/OTTO

IMAGE 6  CBRE Baltimore: Workplace - low-paneled workstations, glass-fronted offices, huddle rooms, and more scrum bars. ©Michael Moran/OTTO

IMAGE 7  

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