PROJECT  Pandora

LOCATION  Baltimore, Maryland, 

PROJECT COMPLETION DATE  5/31/2015

ARCHITECT  Gensler

ASSOCIATED ARCHITECT  

OWNER/CLIENT  Pandora

CONTRACTOR  Turner Construction

PHOTOGRAPHER  Michael Moran

DESIGN TEAM  Chris Banks, Ehren Gaag, Steve Steimer, Elaine Asal, Harry Spetnagel, Dana Verbosh, Dan Jones, Carrie Calvin, Elizabeth Mesora, Sarah Stodolsky

SUMMARY DESCRIPTION OF PROJECT:

If interior spaces tell stories, then Pandora Americas’ new space is a coming- of-age-tale. As the group that oversees Pandora A/S’s western hemisphere operations, Pandora Americas had reached a size and level of success signaled a turning point, a moment of arrival for the group. Understandably, they stood eager to announce their arrival to the world. To make their bold statement, Pandora left their home in a nondescript suburban Baltimore office park and relocated to a shimmering downtown tower. But the comapny needed help telling their story in their new home. They needed their space to underscore their emergence as a lifestyle brand dedicated to affordable luxury. For help crafting a solution, Pandora turned to our firm. Inspired by the jewelry company’s signature charms and their notion of “Unforgettable Moments,” the design team strung together a series of unforgettable spatial moments to animate Pandora’s story. At the center of it all is the “jewelry box,” a zone that contains the reception area, interconnecting stair, and conference rooms. A version of the jewelry box runs through all five of Pandora’s floors. The level of finishes in those zones are heightened in keeping with the idea of affordable luxury. The materials also evoke the elements of a jewelry box: hardwood flooring suggests a jewelry box’s wooden structure, ultra-suede alludes to a jewelry box’s plush lining, back-painted glass mimics the mirror found under the lid, and Murano glass rods—from Pandora’s factory—symbolize the jewels themselves. Other equally unforgettable moment include the full-service café, which offers a warm palette and environmental graphics that reference countries where Pandora has a presence; and the workplace areas, which capitalize on the space’s amazing views and daylight to create an impactful experience. The end product is a space that is both an indicator of and catalyst for success

IMAGE CAPTIONS & CREDITS

IMAGE 1  Jewelry Box 1

IMAGE 2  Elevator Lobby

IMAGE 3  Interconnecting Stair

IMAGE 4  Jewelry Box 2

IMAGE 5  Jewelry Box and Stair

IMAGE 6  Workplace

IMAGE 7  Cafe

Media For Download
Project PDF