PROJECT Indigo Octopus

ARCHITECT Kimmel Studio, llc

LOCATION  Bethesda, Maryland US

PROJECT COMPLETION DATE  8/1/2020

ARCHITECTURAL DESIGN TEAM  Devin Kimmel, Eric Borchard
OWNER/CLIENT Indigo Octopus
CONTRACTOR/CONSTRUCTION MANAGER  
PHOTOGRAPHER  Jennifer Hughes

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SUMMARY DESCRIPTION OF PROJECT  

To fit the aesthetic of the beach lifestyle boutique brand, the Owners wanted to create a space that was minimalist, Instagram friendly, and uniquely boho chic. They were interested in renovating an existing commercial space within the Wildwood Shopping Center in Bethesda, MD that would create an Instagram friendly atmosphere. To align with the boho-chic branding, the commercial buildout of the existing space required designing a white monochromatic interior scheme with highlights of Beachwood detailing, to connect the commercial space to the experience of a serene beach house retreat. White, exposed beams and custom inlaid, circular shelving alcoves and dressing room doorways were designed to perpetuate the unmistakable charm of a bohemian experience. Subtle pops of greenery and texture completed a minimalist design to inspire social media content.

JURY COMMENTS (If applicable)

MEDIA FOR DOWNLOAD
Project/Jury PDF

IMAGES (Captions and Photographer Credit)

1. An open floor plan greets customers upon entering the store
2. The new storefront is inviting year-round; Jennifer Hughes, Photographer LLC
3. An arched alcove for products is featured at the front of the store; Jennifer Hughes, Photographer LLC

4. Archways became a theme throughout the store, being reflected in the dressing rooms at the back of the store; Jennifer Hughes, Photographer LLC
5. Exposed beams are a prominent feature throughout the store; Jennifer Hughes, Photographer LLC
6. Bright lighting and clean lines invite guests to feel relaxed; Jennifer Hughes, Photographer LLC
7. The store owners wanted to create a chic, Instagram-worthy experience; Jennifer Hughes, Photographer LLC
8. A grounded color palette exudes minimalism throughout the store; Jennifer Hughes, Photographer LLC