PROJECT  T. Rowe Price Headquarters

ARCHITECT  Gensler

LOCATION  Baltimore, Maryland, US​

PROJECT COMPLETION DATE  3/1/2025

ARCHITECTURAL DESIGN TEAM  Dan Jones, Ehren Gaag, John McKinney, Katie Miller, Amber Ding, Ursula Fernandez Del Castillo, Anat Gimburg, Sarah Rennie, Jeffrey Moaney, Alison Graham, Nina Wagner, Mary Ellen Evanko, Mikayla Hernandez, Elaine Asal
OWNER/CLIENT  T. Rowe Price (contact: Amy Beall)
CONTRACTOR/CONSTRUCTION MANAGER  Armada Hoffler (contact: James Schloss)
PHOTOGRAPHER  Connie Zhou
LANDSCAPE ARCHITECT
CIVIL ENGINEER 
STRUCTURAL ENGINEER  Morris & Ritchie Associates, Inc. (contact: Jim Buckler)
MECHANICAL ENGINEER  Allen + Shariff (contact: Anass Masri)
ELECTRICAL ENGINEER  Allen + Shariff (contact: Anass Masri)
CONSULTANT  LVC Consultant: M.C. Dean, Inc.
CONSULTANT  Food Service Consultant: Compass
CONSULTANT  Fitness Consultant: Fitness Design Group
CONSULTANT  Lighting Consultant: Flux Studio
CONSULTANT  Acoustical Consultant: Trinity Consultants
CONSULTANT  
CONSULTANT  
CONSULTANT  
CONSULTANT  
CONSULTANT  

SUMMARY DESCRIPTION OF PROJECT  
After more than 50 years in Baltimore’s Inner Harbor, T. Rowe Price made a transformative move to Harbor Point—a dynamic, mixed-use waterfront community that blends industrial heritage with a forward-looking vision. Spanning 550,000 square feet across two connected towers, the firm’s new headquarters represents more than a change in location; it’s a bold reimagining of how a modern investment management company works, collaborates, and connects with its community. The design team collaborated with T. Rowe Price on nearly every aspect of the new headquarters—from workplace strategy and interiors to furniture, brand integration, change management, and digital experience. The goal: to create a hospitality-forward, seamless, and connected experience for associates, clients, and visitors alike.

The project began with a 60-day sprint involving over 130 employees to develop 12 persona-based journeys. These journeys, along with a clearly defined project vision, foundational pillars, and four key experience principles, guided the design process:

1. Create a seamless hospitality experience
2. Foster people-centered connections
3. Integrate future-forward technologies to enhance the human experience
4. Cultivate a memorable environment that reinforces the brand

These principles helped identify key design opportunities and address pain points across the user experience.

The new headquarters is purpose-built to support T. Rowe Price’s evolving needs. A central atrium with a monumental stair physically and symbolically connects the two towers, encouraging movement and collaboration. The building’s pedestrian-friendly scale activates the waterfront and integrates the workplace with the surrounding public realm. Amenities were thoughtfully curated to enhance daily life and support community engagement.

The workplace design supports four distinct typologies—flex, hybrid, trade desk, and office-based—tailored to a variety of workstyles. Each tower features workplace floors designed for accessibility and variety, with amenities like shared cafés, meeting spaces, and focus rooms located near elevator lobbies, atrium bridges, and waterfront views. Specialized spaces on alternating floors include a tiered-seating theater for collaborative presentations and a quiet library for heads-down work.

In line with T. Rowe Price’s goal of achieving a net-zero real estate portfolio by 2040, the headquarters incorporates numerous sustainability strategies with the interior fit-out targeting LEED Platinum for Commercial Interiors.

Change management was integral to the project’s success. Over three years, the design team worked closely with a change management committee to co-create workplace etiquette, address employee concerns, and educate staff on how the new environment supports their workstyles. Communication was key: a dedicated SharePoint site and regular newsletters kept the broader T. Rowe Price community informed, while targeted learning opportunities supported specific groups.

The result is more than a headquarters—it’s a campus designed to meet the firm’s evolving needs, attract top talent, and deepen its roots in Baltimore’s future. By blending community connection, sustainability, and flexibility, T. Rowe Price has set a new standard for how it works—and how it shows up in the world.

JURY COMMENTS (If applicable)

MEDIA FOR DOWNLOAD
Project PDF

IMAGES (Captions and Photographer Credit)
1. Connie Zhou
2. Connie Zhou
3. Connie Zhou
4. Connie Zhou
5. Connie Zhou
6. Connie Zhou
7. Connie Zhou
8. Connie Zhou