PROJECT Pike & Rose Block 7
ARCHITECT WDG Architecture
LOCATION  Rockville, Maryland US

PROJECT COMPLETION DATE  4/16/2018
ARCHITECTURAL DESIGN TEAM  Doug James, John Alvarado, SL Hopkins, Deborah MacPherson, Hiro Isogai, Keith Worley, Michael Broderick (No longer with WDG - Eric Liebmann, Buddy Woerner, June Lijun, Carl Skooglund, Dennis Eldridge, Stephen Linck, Heidi Wurstle, Howard Weiss, Sadaf Mohammadi)
OWNER/CLIENT Federal Realty Investment Trust
CONTRACTOR/CONSTRUCTION MANAGER  Clark Construction Group, LLC
PHOTOGRAPHER  Joseph Romeo
LANDSCAPE ARCHITECT Clinton & Associates
CIVIL ENGINEER VIKA Capitol
STRUCTURAL ENGINEER SK&A Structural Engineers, PLLC
MECHANICAL ENGINEER Integrated Mechanical Design, LLC
ELECTRICAL ENGINEER Power Design Inc.
CONSULTANT LEED Consultant, Paladino and Company, Inc, 1775 Greensboro Station Place, Suite 350, McLean, VA 22102, AmandaC@paladinoandco.com, 206.522.7600
CONSULTANT Interior Design, WDG Interior Architecture, 1025 Connecticut Ave NW, Suite 300, hisogai@wdgarch.com, 202.467.4410
CONSULTANT Code Consultant/ Fire Protection Engineer, Jensen Hughes, 3610 Commerce Drive, Suite 817, dwilmot@jensenhughes.com, 301.220.1212
CONSULTANT Lighting Design, MCLA Architectural Lighting Design, 1000 Potomac Street, NW, Suite 121, Washington, DC 20007, feist@mcla-inc.com, 202.298.8062
CONSULTANT Building Envelope, Wiss Janney Elstner Associates, 2941 Fairview Park Drive, Suite 300, Falls Church, VA 22042, sthorpe@wje.com, 703.641.4601
CONSULTANT Acoustic, 33 Moulton Street, Cambridge, MA 02138, crosenberg@acentech.com, 617.499.8000
CONSULTANT Hotel Interior Design, Mark Zeff, 526 West 26th Street, Suite 616, New York, NY 10001, MZeff@markzeff.com, 212.624.4004
CONSULTANT
CONSULTANT
CONSULTANT

SUMMARY DESCRIPTION OF PROJECT
Americans have reconsidered how to better control their time, commute less and make shorter trips to shop and socialize as they learn to live with the impact of viruses. The pandemic accelerated trends toward walkable suburban developments and the “third place” where public gathering spots like coffee shops and bookstores, connect people between home and work. Pike & Rose is proof that enriched planning and design brings excellent value and benefit to suburban development.

While central business districts like downtown Washington continue to struggle as office workers stay away, Pike & Rose has rebounded by courting suburbanites who have settled in after years of mostly working from home. In the Washington region and nationally, the trend is most striking in North Bethesda, where more residents have computer-centric jobs suited to remote work and money to spare. There is more activity. Weekday foot traffic, especially new weekday demand in 2021, has been up 10 percent over pre-pandemic levels at Pike & Rose. Customers also are spending 6 percent more time during visits, and tenants’ sales are considerably up over 2019.

Block 7 was purposefully designed and phased to emulate traditional downtown evolution. Place-making impact is different from project design. Design teams contribute to different elements. The multiblock street grid sets a framework for evolution. Pike & Rose includes design elements conceived by almost 100 professionals and artisans, the development achieves visual diversity and from its inception displays vibrancy that typically only develops over time.

The challenge is creating a convenience- rich, spirited neighborhood today and remains lively and relevant 20 years in the future. The less frequent commute also prompted some city dwellers, particularly younger professionals and young families, to move here for more space and outdoor air during the pandemic, bringing new customers to Pike & Rose.

Building 7 contributes to wide range of neighborhood amenities. It is sustainable as a U.S. Green Building Council LEED Gold for Neighborhood Development (LEED ND). It’s 24-acre community has increased cleaning and sanitation protocols compared to downtown environments. It is Wi-Fi enabled throughout all 20 restaurants, including fine dining and outdoor fast casual cafes and patios, in addition to shops, a fitness center, a dog bar, Rose Park and a weekly Farmer’s Market.

Pike &Rose excels as developers and retailers recognize that design transit-oriented neighborhood pivots with flexibility. Telework, avoiding commutes, craving company and a change of scenery are benefit Block 7. Its presence and success increase because it provides ways to be home, be around others, and, most importantly, spend quality time.

JURY COMMENTS (If applicable)

MEDIA FOR DOWNLOAD
Project PDF

IMAGES (Captions and Photographer Credit)
1. Inspired by a historic lockhouse, Canopy’s white ballroom building is purposely juxtaposed in scale and program. Elegantly proportioned and filled with natural light, this venue is adaptable for perfect get togethers offering panoramic venues and outdoor terraces./ © Joseph Romeo Photography
2. A primary goal of the redevelopment is visual diversity over the multiblock framework. Across from Rose Park, the creative composition of Block 7 demonstrates the architectural interaction of texture, color, shapes and lines to establish a dynamic focal point. / © Joseph Romeo Photography
3. Luxury Concierge Lobby with seating lounge and private elevator / © Joseph Romeo Photography
4. The hotel and residential entrances are seamlessly consolidated to co-exist to maximize retail space. This attracts high-end tenants and bolsters the social activity of the commercial foundation, activating the streetscape and bringing attention to the sustainable streetscape features of the project. / © Joseph Romeo Photography 
5. A unique, walkable environment is inspired by an adaptive urban historic aesthetic. The master plan encouraged a post-industrial aesthetic and Block 7 embraces the visual goal to create a vibrant city experience in the heart of the town center of Pike and Rose. / © Joseph Romeo Photography 
6. Western View of the thriving neighborhood with shopping, fine dining, entertaining, and leisure. / © Joseph Romeo Photography 
7. Grand Park Avenue offers 930 Rose residents the best in urban amenities and suburban conveniences. / © Joseph Romeo Photography 
8. The creative composition of Block 7 demonstrates the architectural interaction of texture, color, shapes and lines. / © Joseph Romeo Photography